Unlike most diet plans, we don’t believe that one size fits all so that’s why we have a flexible and realistic approach to weight loss. We don’t tell you what to weigh. Your ideal weight is personal to you and you decide what that is. We then help you find a plan that is right for you. Ideal Weight promotes healthy living through the use of healthy food and snacks alongside Ideal Weight Nutrition Packs which each give you 25% of the vitamins and minerals you need each day to stay well nourished.